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What does our goal have to do with a lighthouse?




For me, the holiday season is indispensably associated with the sea, especially with the Baltic Sea, fine sand and the smell of pine needles when a stormy sea emerges from behind the dunes. Oh, and lighthouses, - so small in construction, but with great power - guides in troubled waters.

And in the depths of the business sea, such a beacon is our goal.

I think this comparison "lighthouse=goal" perfectly captures the essence of a business goal on a stormy sea of entrepreneurship!

* It points the way Imagine you're sailing your ship through turbulent market waves. At such times, a lighthouse is the light that guides you where you need to go. Similarly, a business goal is that lighthouse, shedding light on your path and clearly defining where you aim to reach.


* It provides safety Lighthouses help steer clear of dangerous rocks and reefs. In business, your goal works similarly, helping you avoid mistakes and pitfalls that could hinder your path to success.


It supports in tough situations When the waves become rough and the horizon is hard to see, the lighthouse continues to shine. Similarly, in business, when you encounter difficulties, your business goal keeps you on the right track and provides reassurance in your actions.


* It's a guidance through foggy moments Sometimes, dense fog can limit visibility at sea. The lighthouse disperses the fog, revealing a clear direction. Your business goal does the same, helping you focus on essential objectives even during challenging and unclear times, and despite doubts.


So, how can you build your own "lighthouse" in the form of a business goal?


  • Identify direction Determine where you want to lead your business. It's your guiding light in the sea of chaos. Set up a goal that's specific, realistic and inspiring, one that you can set in time and measure its progress.

  • Define objectives Set short-term and long-term objectives that will steer you along the designated course. Plan and act by taking a small step at the time.

  • Recognise obstacles Identify potential challenges and threats, so your lighthouse is ready to shine when tougher times come. Make a list of all your resources and use them wisely when needed.

  • Remember to adapt A lighthouse constantly adapts to changing conditions. Your business goal should also be flexible and open to adjustments. Do not quit, correct your goal, adjust it and move on.

A business goal acts like a lighthouse, guiding you through the unpredictable waves of entrepreneurship. When your goals are clear, your course becomes more certain, and your chances of success increase. Set your goal and move on!


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